GrassrootsLab Partner Mike Madrid is hosting a special signing and discussion in Sonoma County this month for his book, The Latino Century. The event takes place from 3 p.m. to 5 p.m. on Saturday, December 7th at La Luz Center’s Booker Hall, located at 17560 Greger St. in Sonoma, CA.
If you would like to attend the event, contact Amy O’Gorman Jenkins at [email protected] or 707-291-3270.
About the Book
In 2020, Latinos became the second-largest ethnic voting group in the country. They make up the largest plurality of residents in the most populous states in the union, as well as the fastest segment of the most important swing states in the US Electoral College. Fitting neither the stereotype of the aggrieved minority voter nor the traditional assimilating immigrant group, Latinos are challenging both political parties' notions of race, religious beliefs, economic success, and the American dream.
By now, you’d think the two major political parties would understand Latino voters and how to appeal to them. They don’t. Republicans have seen a movement of Latinos toward the GOP, not because of their best efforts but rather despite them. Democrats still win a majority of the Latino vote, but that share is dwindling fast.
In The Latino Century, Mike Madrid uses thirty years of research and campaign experience at some of the highest levels on both sides of the aisle to address what might be the most critical questions of our time: Will the rise of Latino voters continue to foment the hyper-partisan and explosive tribalism of our age or will they usher in a new pluralism that advances the arc of social progress? How and why are both political parties so uniquely unprepared for the coming wave of Latino votes? And what must each party do to win those votes?
By answering these questions, The Latino Century explores the true meaning of America at a time of rapid cultural change, the founding principles of self-government and individual responsibility, and one man’s journey through a political party that has turned itself inside out.